The 17th Annual PRCA Convention JCCF Silent Auction will take place on Nov 30-Dec 1
at the South Point Hotel, Casino, and Spa during the PRCA National Convention. This
critical fundraiser has raised over $135,000 for JCCF, and we could not have done this
without the generous support from individuals and businesses, like you, wanting to help
give cowboys "A Hand Up." Today, we ask for your support by contributing to this
worthy cause.
JCCF was formed in 1989 when the Justin Boot Company partnered with the PRCA to
establish the fund. The premise is to lend a helping hand to professional rodeo athletes
and their families in the event of catastrophic injuries. The fund fills the financial
hardship when a severe injury interferes with the careers of those who have dedicated
their lives to the sport of rodeo.
The Justin Boot Company generously underwrites all administrative costs associated
with managing the fund. Unique among today's numerous charitable organizations,
JCCF stands above the rest by dedicating 100% of all contributions received for
disbursement to eligible applicants. JCCF has assisted more than 1,300 injured rodeo
athletes and their families with more than $9.4 million in assistance since its inception.
Learn more our fund and our fundraising at www.justincowboycrisisfund.org.